How it started

Rookie Cooks was set up in May 2019 by Vivienne Gonley, chef, businesswoman and founder of the successful London catering company Zafferano.

Vivienne’s passion for cooking started early, as she grew up in a home where the favourite topic of conversation was food. Recipes and ideas for new things to eat were keenly discussed and dishes tried on holidays were replicated at home.

She believes quite simply that an appreciation of good food and the ability to cook it adds to the quality of life.

As her own children went through school, Vivienne saw that this essential life skill was not being taught enough, so she decided to do something about it. In setting up Rookie Cooks, her aim was to teach cooking skills, to instil good eating habits from an early age, and to share the pleasure and satisfaction of creating delicious food with your own hands.

As well as inspiring a new generation of keen, confident cooks, Vivienne is training up a team of teachers for the rookies, and building a collection of tried-and-tested recipes that everyone will want to cook again and again.